Saturday, April 4, 2009

Contrast of Obama and McCain's Policies

U.S. Democratic presidential candidate Obama on the 3rd got the presidential nomination. This means that in November U.S. presidential election, he will represent the Democratic Party and compete with John McCain, the Republican candidate. They have different political views on a number of hot issues, in sharp contrast.
Obama: Opposes to Bush government's policy of tax cuts for the affluent sectors whose revenue is 250,000 U.S. dollars or more. McCain: Supports Bush government's policy of income tax reduction, and intends to reduce the corporate tax rate from 35% to 25%.
Obama: Urges the re-negotiated about the North American Free Trade Agreement to strengthen the terms of labour and environmental; supports to reach the free trade agreement with Peru. McCain: Supports free trade agreement with Colombia, South Korea and Panama, and new free trade agreement negotiations with 27 EU member states; opposes the changing of North American Free Trade Area Agreement; supports for opening new trade markets.
Iraq War
Obama: Always opposed the Iraq war, and during the election campaign promised that if elected president, will withdrawal of U.S. combat troops from Iraq within 16 months. McCain: Voteed in support of the Iraq war in Senate, opposed the withdrawal timetable. He recently said that if elected president, will achieve the goals of Iraq in 2013 and withdraw U.S. combat troops.
Health Insurance
Obama: Supports the continuation of the current payment of the employer-based health insurance system; supports the federal government to impose universal child health insurance plan; establishment of a national health insurance project. McCain: Opposes to the federal government to impose national health insurance plan.
Obama: Emphasizes the negotiation is more important than military action, said that will negotiate with Iran, Syria, North Korea and Venezuela. McCain: Appeals United States to play a more active and effective role in the international diplomatic stage, and promises to rebuild the relationship between United States and its allies .
Climate Change
Obama: Commits reduce United States carbon dioxide emissions to 1990 levels in 2020. McCain: Supports to reduce carbon dioxide emissions by 30 percent before 2050; calls for the adoption of clean energy technology development and use of alternative energy sources to achieve this goal.

Taking advantage of advertising opportunities in China

China has been benefiting from a booming growth rate for several years, 9.9% on average during the last 20 years with a growth rate above 10% since 2002. With an economical development based on exports, China has reached a point where its success abroad is having positive consequences for the country itself and moreover for its population. As a result, Chinese people now have better living standards, which greatly stimulated internal consumption trends.The rise in the purchasing power has repercussions on the way they spend. Even if they still bare a 45% saving rate, the budget allocated to food is relatively going down and Chinese spend more on transport, education and leisure.As a matter of fact, as they purchase more and more, the Chinese population is begin to attract attention, and investors are foreseeing a great business potential beneath this phenomenon. A lot of Chinese companies are focusing on the internal market and a lot of foreign companies settle in China to import western product to China, where as most of them only used to export product from China.As a consequence, the advertising market is booming. In 10 years, the advertising expenditure in China has been multiplied by 4 and China became the 3rd largest market tied with the United Kingdom, behind the United States and Japan. This seems to be the beginning of a huge advertising story, as the Chinese advertising industry should become the 2nd worldwide with the aftereffects of the Olympic games. China should meet a double-digit growth in that area at least until 2010.However, the market is still unbalanced. Even if second or third tier cities grab investors' attention, 48.8% of them are still done in Beijing, Shanghai and in the Guangdong province (Shenzhen, Guangzhou).As of now, the market is very disparate and divided. More than 140 000 advertising and communication firms are listed in China; most of them are small enterprise with a very heterogeneous range of services.Attracted by the huge potential of the market, the major international advertisement agencies have been present on the Chinese territory for more than 10 years, now followed by smaller players. Indeed, the number of international agencies has doubled since 2006 due to the change of the Chinese regulation and the opening of the Chinese market to foreign investors.
The competition is growing fiercer as, on the one hand, international agencies take advantage on their international networks, experience and reputation but on the other hand, Chinese companies are getting increasingly efficient and they have local support, a crucial component of the business Chinese business environment (the power of Guangxi - networks). Pointing out this competition, it is recognized that 5 on the 10 first advertising agencies are foreign.On the other side, the number of companies who aspire for notoriety and reputation is increasing. The announcers invest more and more in communication, whether they are local or foreign. The best announcers by sector are: pharmacy (+9% in 2007), cosmetics (+ 3%), beverages (+27%), all three gathering 46% of the media advertising investment, then food (+13%) and services (-6%).Advertising tools are, as in other countries, television (71% - expenditure value), press (15%), outdoor posters (6%), and new medias (6%) which are exponentially growing - Internet. To illustrate the size of all those advertising tools, let's point out the following: in 2006 there was close to 11,500 newspaper and magazine publications, 267 radios, 50,000 outdoor posting companies and the Internet advertising revenue increased by 75%.Finally, the high growth of communication technologies and tools (210 million Internet users / 531 million mobile users in 2007), has created a booming effect of non-media advertising such as public relations, events, direct marketing (emails, SMS), sponsoring or telemarketing. Nevertheless, foreign companies are generally early adopters of those integrated marketing techniques, while Chinese firms slowly perceive the value that lies beneath them, rarely implementing them in their global communication strategies nor in their CRM programs.

Thursday, March 19, 2009

Chinese EWhispers: Internet Marketing To China

A Resource-rich, Research-based Handbook. Essential Tool For Internet Marketers Who Want To Expand Their Customer Base By Millions. Statistics On The Internet User Market In China Today, Projections For The Future And Hot Niches To Explore

Database Of Chinese Manufacturers

Largest Database Of More Than 400,000 Manufacturing Companies In China.

Importing From China

In This Easy To Follow Guide You Will Discover How To Get The Massive Savings Of Having Your Products Manufactured In China.